Judging the Work That’s Shaping Culture
Lex Barberio was selected as a judge for the 2025 AICP Next Awards in Social/Real-Time Engagement, which celebrates the kind of work that cuts through the noise and shapes culture in real time. The awards spotlight bold, forward-thinking ideas in advertising—and Lex was invited to bring their POV to the table thanks to years of trendspotting, storytelling, and helping brands actually connect. They've worked directly with brands including Verizon, Cheetos, Pepsi, ESPN, Lululemon, and Foot Locker across creative and strategic roles, bringing both agency and real-world experience into the mix.
Winners will be announced in June 2025 at The Museum of Modern Art in New York.